The hospitality industry has taken a huge revenue hit over the past 18 months none perhaps more so than the pub trade - with closures, limited occupancy numbers, no at bar service, outside serving only and numerous changes to legislation relating to trading rules.
Sweating every asset to generate income and improve customer experience, ensuring you’re a cherished destination, is more important than ever. This was seen at many locations when beer gardens, terraces and car parks were converted into outside eating locations to enable greater covers, footfall and income - in line with lock down ruling.
As we return to some form of normality and as these area's are returned to their original use pub landlords, owners and managing agents are considering how further adaptation could continue to support new lines of revenue generation and ensure a great customer experience being a convenient and safe location to visit.
Ensuring that car parks are treated as an asset and are used to generate the maximum levels of income available is paramount. Whilst priorities are ensuring that a parking bays are available to guests and that your location is convenient to visit and park, where there are underutilised parking bays this develops opportunities to generate additional income and attract new guests.
The provision of Electric Vehicle Charging and Amazon or InPost Lockers will generate a direct income to your business through ground rent whilst also attracting guests. In additional there are a number of businesses that will pay to rent space within car parks should you have under utilised space.
As a destination, urban or rural pub location with a car park it should be recognised that this is an opportunity to ensure ease of access to your location and improved security, whilst also potentially providing new lines of income.
Convenience and security are perhaps the highest factors considered by consumers alongside cost. We see this within the online retail market; it's super convenient, it's safe when adhering to safe transaction protocols and typically due to the lack of need for retail space it's cheaper - it is however documented that the due to the convenience of on line shopping consumers are less inclined to worry about paying a little more.
Park & Control can help to ensure that your car park is not susceptible to unauthorised parking and that parking bays are left available for your customers ensuring you are as convenient a location as possible. Park & Control can also review the option for a paid parking solution, essentially renting your parking bays, creating a new line of income whilst also managing dwell times and churn, driving customers to your location via our APCOA Connect mobile parking application that has 1.1m registered users that not only use it to pay for parking but also to find convenient parking locations.
If you would like to learn more about how Park & Control can help to improve customer experience and new lines of income please drop us a line for a no obligation exploratory chat at solutions@parkandcontrol.co.uk
